How to Brief a Video Production House (Template Included)

The quality of your final video is decided before a single frame is shot — in the brief. A great brief gets you accurate quotes, faster treatments, and a film that actually does its job. Here is exactly what to include, with a template you can copy.

Why most briefs fail

Vague briefs (“we need a nice video”) force production houses to guess — and guessing produces generic work and padded quotes. The clients who get the best films are the ones who brief the best.

The 10 things every brief needs

1. Your objective. What should this video achieve? Sales, awareness, recruitment, fundraising — one primary goal.

2. Your audience. Who is watching, and where? A TVC audience and a LinkedIn audience need different films.

3. The core message. One sentence. If you need five, you need five videos.

4. Format and length. TVC 30s? OVC 90s? Documentary? Reels series? State it — or ask us to recommend.

5. References. 2–3 videos you love (and why). This aligns taste faster than any paragraph.

6. Deliverables. Master film plus cutdowns? Subtitles in Bangla? Vertical versions? List every output.

7. Timeline. When do you need the final delivery? Work backwards — production needs weeks, not days.

8. Budget range. Yes, share it. A range lets us design the right production instead of guessing — and it never makes quotes higher, only more accurate.

9. Brand guidelines. Logo files, colors, fonts, tone of voice, do’s and don’ts.

10. Decision process. Who approves, and how many rounds of feedback? Name it now to avoid surprises later.

Copy-paste brief template

Project: [Working title]
Objective: [One goal]
Audience: [Who, where they watch]
Core message: [One sentence]
Format/length: [e.g., 60s OVC + 3 cutdowns]
References: [Links + what you like about each]
Deliverables: [List all]
Deadline: [Final delivery date]
Budget range: [Range]
Brand assets: [Attached/linked]
Approver: [Name, feedback rounds]

What happens after you brief us

Within 48 hours you receive a creative treatment — the story, the look, the approach — plus an itemized quote. No obligation, no jargon.

The bottom line

An hour spent on a good brief saves weeks of revisions. Use the template above, and any professional production house will thank you.

Ready to brief us? Fill in the template and send it to info@hellofilmymonkey.com — treatment within 48 hours.

FilmyMonkey is a film & content production house in Bangladesh. 9 years, 250+ projects, 40+ brand clients, 12M+ organic views. TVC · OVC · Documentary · Reels · Testimonials · Fiction.